EHP Consulting Group Services
No two businesses are the same. Our clients come in all shapes and sizes with catalogs ranging from 5 products & services to 1,000+ products and services. EHP Consulting Group operates in all Amazon.com business models. We strive to support our client’s as a complete outsourced Amazon.com channel manager.
At the foundation of every service we provide is our commitment to client support. As our client’s outsourced Amazon department, we’re a resource for any questions regarding fulfillment, customer service, and anything else Amazon related. We work with our clients internal teams to make sure all aspects of customer service and fulfillment are being performed via best practices.
On top of the strategy reports we are in continuous communication with our clients throughout the month via email, phone, and web conferencing. Communication outside of the strategy report is flexible to the client’s preference.
EHP Consulting Group handles all technical and troubleshooting issues with our clients Amazon accounts. The breadth of our clients means that if their is an issue - we know how to fix it.
Whether you’re just getting your E-Commerce sales channels started or you've been selling on E-Commerce for years, we are your resource for Amazon sales management and account growth.
EHP Consulting Process
EHP Consulting Group takes a holistic view of your Amazon account. We want to be sure your business outside of Amazon is aligned for success with your selling strategy.
We get to know your business so that we can suggest the best E-Commerce business model for your business. If you’re already selling online, we will let you know if it makes sense to change course to a different business model or maintain your current one. No matter what business model you currently operate on, Amazon, website traffic, social media, or email marketing, we manage them all.
We’ll also look at your product catalog offering. If you are just getting started, we will help you assemble a competitive portfolio of products for your customers based on your competitive environment. If you’re already selling online we’ll look at your current offering online vs. what products and services your business has available to identify missed opportunities.
As you add and acquire new products and services, we will add them into the online marketplace, writing content, performing keyword research, and integrating them into your online marketing and advertising. We grow your business with you.
Amazon SEO &
Identifying the words online customers search to find your products is what we do. We use a sophisticated process for identifying targeted keywords to help optimize your listings. We use proprietary software, competitor research, and customer surveys to allow your products, services, and website to be indexed and searchable online.
EHP Consulting Group looks at immediate competitors, top performing competitors in the same category as your business and other similar competitors to study revenue, copy, and reviews on how consumers shop with them. Using analytic software we research which keywords are searched most frequently, which rate they convert to purchase and how much they cost to advertise. We rank the keywords based on how relevant the keywords are for your company.
We run customer surveys to inquire about product description elements asking questions like, "What would you search to find this product on Amazon?"; "What do you call this product?"; and "How much would you pay for a product like this?".
We repeat this process every month for our clients. The continuously updated keyword bank ensures that our clients products are always positioned correctly in the E-Commerce marketplace.
Product & Services
The goal of the product & service copywriting is to make your product & service more discoverable as well as improving the conversion rate for purchases. We use the information gathered from keyword research to write our clients product detail page content (title, bullet point, product description, back-end keywords). It’s important that the content both communicates the product value and is integrated with keywords that customers use to search for the product. We write all of our content in house using our best practice knowledge of the Google algorithm. If the client is just getting started online we’ll write all the content from scratch. If the client is already selling online, we’ll look at their current content and rewrite the content as needed.
Once we complete the calibration phase and advertising and marketing set up we’ll turn our attention toward any additional brand content that is available to the client. We will create A+ content, Storefront, and Brand Page for products and the brand.
Marketing Services &
After we update your product listings we turn our focus towards advertising through Amazon.com by running Ads. Depending on the platform you are selling on, we would be running Amazon Ads to increase your conversion rate online.
When we set up the architecture of our clients advertising campaigns, we perform 2-week calibration period where we run campaigns at low budgets to measure the cost per click economics of our clients products.
Client advertising strategy is continually adjusted throughout the year as the traffic level and seasonality changes on Amazon.com during the retail season. On a continuous basis, we add and subtract keywords, increase/decrease keyword bid pricing, increase/decrease campaign budget, pause/enable advertised products on SKU level, and adjust campaign types to better target Amazon.com customers.
We provide a monthly strategy report which details key performance metrics, outlines our current strategy and the tasks performed by EHP Consulting Group, and action steps for the next month.
Our strategic report presents our client’s Amazon channel’s performance and offers future strategy insights. This helps paint a clear picture of the Amazon accounts health and informs efficient key decisions as our client’s E-Commerce accounts grow and develop.
Reporting helps us adjust our approach to keyword research, copywriting, advertising, and marketing.
Listed above is at the core of our service offering, but here services offered by EHP Consulting Group that are not mentioned:
International Account Management
eBay, Etsy, and Amazon Management.
Social Media Management
Website Creation Services